ACC Live Q&A Experience

Turn passive viewers into active participants during live ACC programming. Make participation visible in the room and measurable afterward for medical education stakeholders.

The hard parts were rarely just creative. They were floor reality, feasibility and the people who had to run it live.

• Noise and distraction

  Sessions ran in open floor layouts with ambient chatter. The Q&A flow had to be readable at a glance and forgiving when people joined mid-session.

• Facilitation under time limits

  Moderators had strict clocks. Questions needed to surface quickly, without awkward dead air while someone typed on a tiny phone keyboard.

• Moderation and tone

  Healthcare audiences expect professionalism. The experience had to feel lively while keeping inappropriate or off-topic content from dominating the wall.

I joined to design the live Q&A journey end to end — how attendees join, how questions appear, and what moderators see backstage. I pressure-tested flows against a five-minute “session about to start” reality.

Designed a simple join path, a clear on-screen queue for the room, and moderator tools that prioritized speed over feature count. Rehearsed handoffs with production so AV cues and UI states stayed aligned.

Attendees submitted questions and saw the conversation build on the main display. The room felt involved; moderators could steer without fighting the technology. Participation data landed in reports the education team could share.

Event production for session timing, medical education for content guardrails, and digital for brand-compliant UI.

Coordinated with AV on screen safe zones and failover slides. Ran a live rehearsal with production audio so latency and legibility held under real ACC lighting.

Live Q&A fails when it feels like homework. The win at ACC was hearing the room react when their question hit the board — that instant is worth designing for, even when the backend is unglamorous.