ERS Virtual Tour Experience

Offer immersive exploration that works without a facilitator at every step. Guide visitors through scenes and hotspots so depth is optional but always one tap away.

The hard parts were rarely just creative. They were floor reality, feasibility and the people who had to run it live.

• Self-serve on a busy floor

  Many visitors wanted to “look around” for thirty seconds before committing. Entry, orientation, and exit had to be obvious without a greeter.

• Clinical credibility

  The tour had to feel serious for HCP audiences — not a gimmick — while still inviting for first-time booth visitors.

• Measurement that matters

  Stakeholders asked which scenes earned time, not just total foot traffic. Hotspot design needed to align with business questions.

I came in to structure the tour narrative and hotspot taxonomy before capture wrapped. I worked with clinical leads to decide what belonged in-scene versus in a deeper layer visitors could open on intent.

Planned scene flow like a booth walk: welcome, context, proof points, and soft close. Prototyped navigation labels with non-specialists to catch confusion early.

Visitors stepped into a 360 environment, moved at their own pace, and opened hotspots when a topic clicked. Teams could stand back or join to deepen conversation without re-explaining the whole story.

Clinical content owners, immersive capture crew, and booth fabricator for screen placement and sightlines.

Tuned default view and idle loop with AV so the tour looked inviting from the aisle. Adjusted audio-off defaults for open hall acoustics.

A virtual tour succeeds when it feels like permission to wander, not an assignment. I remember watching a visitor pause at one hotspot for two full minutes while the aisle rushed past — that depth is what booths rarely capture otherwise.