Cardiology Patient Pathway Explorer

Build a step-through pathway explorer staff and visitors could follow together, with branch points that match real clinical dialogue. Measure which stages earned the most attention at ACC and ESC.

The hard parts were rarely just creative. They were floor reality, feasibility and the people who had to run it live.

• Branching without losing the thread

  Multiple pathways risked spaghetti navigation. Stages needed clear titles and an always-visible sense of “where we are” in the journey.

• Presenter jumps

  Reps had to skip to a specific decision point mid-conversation without rebooting the experience or embarrassing themselves in front of KOLs.

• Clinical sensitivity

  Visuals and language had to respect patient context and regional practice differences without oversimplifying to marketing slogans.

I came in to map the pathway structure with medical education — stage names, branch logic, and analytics on stage depth. I observed booth rehearsals to see which jumps presenters requested under time pressure.

Designed stages as short readable chapters with explicit branch labels. Built presenter shortcuts and a visitor-friendly default path for unattended moments.

Visitors walked a care journey step by step; staff joined to deepen or skip to the moment that matched the cardiologist’s question. The screen held the shared map both sides could point at.

Cardiology education, medical affairs for clinical review, and creative for patient-journey visual language.

Tested touch flows on booth panels at standing height. Aligned timeout and attract loop with neighboring interactive stations at ACC and ESC.

Patient pathways are empathy tools for HCP conversations — they externalize the journey so two experts can argue productively. I remember a presenter skipping straight to outcomes and the visitor saying “that is my clinic” — that is the win.