HIMSS Global Product Showcase

Build a self-guided showcase that answers buyer questions in a logical order and works unattended. Support reps when they join, without requiring them for every first touch.

The hard parts were rarely just creative. They were floor reality, feasibility and the people who had to run it live.

• Global audience, local patience

  Visitors scanned for relevance fast. Navigation had to signal “you are in the right place” immediately and avoid US-centric assumptions in structure.

• Portfolio breadth

  Multiple product lines competed for screen space. The showcase needed clear zones without feeling like a catalog dump.

• Proof after the show

  Leadership wanted engagement by product area, not vanity metrics from passing foot traffic.

I was asked to architect the showcase IA and touch flows before content lock. I interviewed field teams from two regions to learn which questions repeated on the global floor.

Structured the experience around buyer intents — fit, proof, next step — with modular content blocks reusable across zones. Designed for quick reset and obvious home navigation.

Visitors explored product areas at their own pace, opened detail when a line matched their role, and left with clearer fit signals. Staff could deep-link into a zone when a conversation started mid-screen.

Global marketing for story priority, regional reps for question validation, and agency for visual execution.

Aligned kiosk height and viewing angles with booth build. Verified touch calibration after overnight power cycles during multi-day exhibit.

Global shows teach humility — your clever navigation means nothing if a tired buyer cannot find “start.” I carry those field interviews into every showcase IA: start with their questions, not our org chart.